For Associations
Associations across the world are losing strength. Dwindling membership and lack of member engagement are being compounded by a lack of sponsorship revenues.
“ROI,” “value,” and “limited participant time” are cited constantly as the reason why members are dropping off and not getting involved, leaving the same core group of people to drive the organization forward. Add to that, that the Boomer generation is retiring and the newer generations just don’t see value in what you are offering. We are at a point in time when saying “yes” to one thing means saying “no” to another.
Wouldn’t it be great if you could delve into the needs of all your stakeholders, picking and packaging programs that provide the value your target demographic needs to say “Yes!” to you and your Association?
Through Lights! Camera! Action! an operation framework that looks at organizations and their offerings through the lens of live theatre, Associations like yours can uncover best practices used to create jaw-dropping experiences for your members, your sponsors and your staff. This intuitive and unique perspective provides the method that allows your board of Directors and your operational team to script, direct, and stage the award winning experience your stakeholders deserve.
If you’re looking for an authentic and sustainable way to build member engagement, and enhanced member experience, all while providing sponsors with the value they require to support your organization, then this framework can uncover your hidden potential.
Ready to take your member experience to the next level?
How to Get Support for Your Association
The importance of being of service to others
How Marc Can Help
Programs
Don’t Blow it With Arificial Intelligence
A Roadmap for Business Leaders
As Artificial Intelligence (AI) continues to reshape the landscape of business operations, customer relations, and employee management, many organizations find themselves at a crossroads. One of the most significant and costly challenges faced by leaders and managers is staying ahead in a technology-driven marketplace while developing the necessary skill sets to leverage those technologies.
In this session, Customer and Employee Experience Strategist Marc Haine demystifies the complexities of AI technology, illustrating its practical applications and opportunities for business operators and managers. Participants will gain actionable insights into how AI can revolutionize business operations, enhance employee engagement, and redefine customer experiences.
Through real-world examples, interactive discussions, and expert analysis, Marc will guide attendees through the journey of integrating AI into their business strategies.
This presentation addresses the technical aspects of AI and navigates the ethical considerations and challenges of implementing these technologies. Attendees will leave with a nuanced understanding of leveraging AI as a tool for innovation and excellence in their business practices.
Presentation takeaways:
In this session, participants will:
– Gain a clear understanding of generative AI, its operation, and its practical applications in various business sectors. This knowledge will enable them to identify opportunities to incorporate AI into their business models for enhanced efficiency and innovation.
– Learn how AI can be utilized to create personalized training programs, improve performance monitoring, and foster a more engaged workforce
– Gain insights into how AI can be used to personalize customer interactions, predict customer needs and preferences, and ultimately create more meaningful and memorable customer experiences.
If you are looking to harness the transformative power of AI in your business, streamline operations, and create exceptional customer and employee experiences, then this presentation is for you!
Programs
Dare to Be the Exception™
How to get noticed and become the category-of-one
Are you struggling to be seen, heard, and valued? Do you find that you’re stuck in the sea-of-sameness? What needs to change so that you shine and your uniqueness attracts those that matter the most?
In this program, Marc uncovers the three components to becoming a category-of-one – that is, you become the leader of choice, the business of choice, and the employer of choice.
Learn Marc’s proven formula that will put you and your business into the Golden Spotlight – that spot where your employees want to work for you, where your customers are raving fans, and you are known as the best in your industry.
Program takeaways:
- Uncover 3 key components every business needs to get out of the sea-of-sameness and into the Golden Spotlight
- Give your team the tools they need to razzle dazzle your customers
- Learn how to not just sell what your customer want; rather, deliver a solution they need
- Unveil the secrets to becoming the person and business of choice
If you’re ready to bridge the gap, be in the spotlight, and become the category-of-one, now and into the future, this presentation is for you.
LIGHTS! CAMERA! ACTION!
Transform Your Association and Non-Profit with Theatrical Flair
KEYNOTE FOCUS: Member Experience, Membership Value, Attracting and Retaining Members, Organizational Excellence, Member Expectations
Picture a scenario where your association or non-profit organization deeply resonates with individuals in your industry, becoming an integral part of their professional lives. Envision becoming the go-to brand and an industry innovator. Imagine every time your members engage with you, they encounter a captivating, awe-inspiring experience designed specifically for them.
What impact could this have?
In ‘Lights! Camera! Action! – Transform Your Association and Non-Profit with Theatrical Flair,’ we utilize the captivating world of live theatre to offer your organization a fresh perspective. Marc Haine’s unique framework opens the curtains and positions your association or non-profit in the spotlight. In this engaging and interactive session, Marc unveils a dazzling focus for your organization, igniting excitement among you, your team, and your stakeholders. This is an opportunity to script and elevate your impact, setting the stage for unprecedented performances.
Presentation takeaways:
Unleash Theatrical Transformation: Discover the transformative power of theatrical principles and gain insights into how they can revolutionize your association’s value.
Master Audience Engagement: Learn the art of audience engagement and how to create memorable experiences that resonate deeply with members (and prospects).
Spotlight Your Performers: Explore strategies for identifying and nurturing star performers within your membership, ensuring every role on your organization’s stage shines.
Uncover Exceptional Service Secrets: Unlock the secrets of delivering exceptional service and effective communication, equipping you to elevate member experiences immediately.
If you’re looking to create the show-stopping, jaw-dropping experience your customers and employees deserve, this presentation is for you!
Strings Attached
Creating lasting connections by going from onboarding to forever-boarding
From the first moment a potential member interacts with your association—whether through an event, a referral, or your online presence—they step onto a journey of engagement. But are you guiding them purposefully along this path, or are they left to navigate it alone?
Too often, associations invest heavily in onboarding new members, only to let that initial enthusiasm fade. We roll out the welcome mat, provide orientation materials, and then… silence. Without consistent touchpoints, members start to feel disconnected, undervalued, and disengaged. And when engagement drops, so do renewals, event participation, and overall association impact.
Enter Strings Attached—a transformative approach to rethinking the member experience. Engagement isn’t just about recruitment; it’s about fostering a sense of belonging, purpose, and ongoing value. It’s time to move beyond traditional onboarding and embrace forever-boarding—a cycle of meaningful connection that keeps members engaged, involved, and advocating for your association.
What You’ll Gain:
✅ The 5 key milestones that drive member engagement, participation, and retention
✅ The critical needs and questions members have at each stage of their journey—and how to meet them
✅ Why some members fall into the “Pit of the Tainted” (disengagement) and how to prevent it
✅ The biggest mistakes associations make in retaining members—and the proven strategies to keep them connected
✅ How to leverage forever-boarding to turn members into lifelong ambassadors—strengthening your association’s influence, sustainability, and growth
If your association is looking to increase engagement, boost renewals, and create a stronger, more connected membership community, this session is for you. Let’s tighten those strings and build an association people don’t just join—they stay with for life.
Speaking
For your upcoming conference, Marc Haine will engage your participants, providing real-world and playful lessons to help them boost their people, productivity, and profits.
In this 60 or 90 minute keynote, your participants will learn how to recognize the various levels of employee and member engagement (and disengagement) to use for developing meaningful programs and incentives to bolster engagement and caring at every level.
Understanding the drivers of employee and member engagement and disengagement will give you the upper hand in defining a culture that delivers superior results.
Want to shine a spotlight that helps motivate and provide superior ROI for your organization’s stakeholders?
Consulting
Your franchisees are usually so entrenched in their business, they can’t see the forest for the trees. Daily crises have them switching priorities almost minute-to-minute. An unbiased outside perspective can help bring clarity to your brand’s vision, making it top-of-mind for your franchisees, while focussing their thinking and their future actions.
Marc’s speciality is helping to delve beneath the surface, peeling back the onion to expose capacity and passion within teams, and engineering show-stopping experiences your customers and staff deserve.
Ready to take your franchisee and customer experience to the next level?
Workshops / Training / Facilitating
As a Professional Speaker / Trainer / Facilitator and an accredited Challenge Dialogue System™ Practitioner, Marc helps facilitate enabling and empowering transformative change. Using the time-based and challenge-focused system, he can help stakeholders create strategic plans that will support diverse groups in accomplishing complex tasks.
Marc’s fun and playful approach, encourages participants to uncover information, collaborate, and innovate while driving evolutionary thinking. By applying experiential and proven models to create information retention and application, participants can put theories and new practices into motion the very next day.
Are you ready for uncompromising long-term transformation?
1-on-1 / Group Coaching
You have a plan, a direction, and a purpose. Now it’s all about creating measurable metrics and accountability to drive it forward.
Uncompromising transformation is hard. It means being uncomfortable. It means thinking differently, acting differently, and doing differently. But it is challenging to stay uncomfortable. Many people instigating purposeful change regress to previous beliefs and behaviours when the going gets tough.
Marc’s approach to group and one-on-one coaching is, “what gets measured, matters.” This creates a balanced scorecard, driven by objectives and learning/developmental opportunities to keep you, your team, and your members on course and purposeful.
Ready to take your or your team’s goals to the next level?
Marc's Bio
With his roots firmly set in 35 years of hospitality, this actor, author and podcaster, understands that the minute a guest (customer, client, audience, prospect, even employee) comes into contact with your brand, IT’S SHOWTIME! From their initial contact, your values, goals, and mission is reflected in everything you do, and more importantly, in everything they see, experience, and feel.
Marc is a service expert and master of experiences, driving operational excellence by daring people to cultivate a generous attitude and lead with love and kindness first.
As a teacher, trainer, speaker and facilitator, Marc’s core values of humour, humility, staying uncomfortable, and being of service grounds him to connect with audiences and service providers alike. In his career, he’s been there, he’s done that, and like your staff, he’s bought the t-shirt!
Whether coaxing empathy from new leaders within your organization or helping long-term service providers seek out their purpose, Marc’s authentic, light-heartedness and sense of humour shows people how they can care and lead while growing as individuals and professionals.
LIGHTS! CAMERA! ACTION!
Business Operational Excellence Through the Lens of Live Theatre
Marc Haine’s brilliant book takes a unique look at business practices and applies views, processes, and objectives of live theatre.
It highlights how businesses can differentiate themselves, fulfill their guests’ Experience Expectation, and always be ready for SHOWTIME!
Shared Experiences
He seems to understand the clientele well, what to expect, and how to find points of improvement and relatability.
Client Highlights
Transform your level of service
Let’s explore what Marc can do for you and your organization.
Book Marc for your next event
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