For Associations

Associations across the world are losing strength. Dwindling membership and lack of member engagement are being compounded by a lack of sponsorship revenues.

“ROI,” “value,” and “limited participant time” are cited constantly as the reason why members are dropping off and not getting involved, leaving the same core group of people to drive the organization forward. Add to that, that the Boomer generation is retiring and the newer generations just don’t see value in what you are offering. We are at a point in time when saying “yes” to one thing means saying “no” to another.

Wouldn’t it be great if you could delve into the needs of all your stakeholders, picking and packaging programs that provide the value your target demographic needs to say “Yes!” to you and your Association?

Through Lights! Camera! Action! an operation framework that looks at organizations and their offerings through the lens of live theatre, Associations like yours can uncover best practices used to create jaw-dropping experiences for your members, your sponsors and your staff. This intuitive and unique perspective provides the method that allows your board of Directors and your operational team to script, direct, and stage the award winning experience your stakeholders deserve.

If you’re looking for an authentic and sustainable way to build member engagement, and enhanced member experience, all while providing sponsors with the value they require to support your organization, then this framework can uncover your hidden potential.

Ready to take your member experience to the next level?

Contact Marc


How Marc Can Help



According to a 2017 survey, only 55% of your members are engaged, with 20% being your ambassador members.

You’ve done membership satisfaction surveys and have tweaked programs. You’ve even done recruitment drives, and fought heavily to attract new sponsors. Even though the programs work for a little while, you’re back fighting the same old battles time after time.

In this program, Marc will take you through the six levels of engagement in any organization. We will uncover the root causes and drivers to the various levels of engagement, defining relative needs at each level… Once armed with this valuable insight, we will then know how to be of service to your stakeholders. You’ll be well on your way to tipping the level of engagement in your favour, and to the benefit of your members.

Contact Marc


Using the lessons of live theatre to drive membership, increase engagement, and provide superior value

In Theatre, what does it take to put on an award-winning performance each and every night? It takes a focus towards operational excellence and the guest’s Experience Expectation. It means bringing teams together, unified towards a common objective, with all the resources and support in place. It means being ready for SHOWTIME!

Based on his book “Lights! Camera! Action! Business Operational Excellence Through the Lens of Live Theatre”, Marc uses the lessons of live theatre to pull back the curtain on underperforming organizations and teams to deliver real-world, focus-oriented strategies to drive your operational excellence.

He delves from the foundational to the specific, as he outlines practices and philosophies that organizations can script and direct to ensure they put on a show-stopping experience their members deserve, and will come back for. Are you ready for show time?


Priming for Your Prima Donnas

How to be aware of hot buttons and learn to deal with your high-needs people in a productive way

Prima Donnas can be the stars of a show. They can be the headliner, the best customer, the leading producer, and the shining star. But, they can also be the bane of a production company. They can take up a lot of time, slow down production, misdirect our energies, and destroy morale.

In real life, Prima Donnas can be our difficult people. They are the employees, co-workers, customers, and suppliers who are seen as arrogant, pushy, demanding, back-stabbing, manipulative, and down-right whiny.

But we can’t think that way!

In order to effectively deal with them, we must first change how we think and feel about them.

In this humorous and lighthearted session, we learn how to deal with the Prima Donnas among us. We will define your individual hot buttons and learn tools, tips, and techniques to effectively disarm the Prima Donna, all while showing empathy, care, and respect.

Ready to take your team’s relationship skills to the next level?

Contact Marc


For your upcoming conference, Marc Haine will engage your participants, providing real-world and playful lessons to help them boost their people, productivity, and profits.

In this 60 or 90 minute keynote, your participants will learn how to recognize the various levels of employee and member engagement (and disengagement) to use for developing meaningful programs and incentives to bolster engagement and caring at every level.

Understanding the drivers of employee and member engagement and disengagement will give you the upper hand in defining a culture that delivers superior results.

Want to shine a spotlight that helps motivate and provide superior ROI for your organization’s stakeholders?

Contact Marc


Your franchisees are usually so entrenched in their business, they can’t see the forest for the trees. Daily crises have them switching priorities almost minute-to-minute. An unbiased outside perspective can help bring clarity to your brand’s vision, making it top-of-mind for your franchisees, while focussing their thinking and their future actions.

Marc’s speciality is helping to delve beneath the surface, peeling back the onion to expose capacity and passion within teams, and engineering show-stopping experiences your customers and staff deserve.

Ready to take your franchisee and customer experience to the next level?

Contact Marc

Workshops / Training / Facilitating

As a Professional Speaker / Trainer / Facilitator and an accredited Challenge Dialogue System™ Practitioner, Marc helps facilitate enabling and empowering transformative change. Using the time-based and challenge-focused system, he can help stakeholders create strategic plans that will support diverse groups in accomplishing complex tasks.

Marc’s fun and playful approach, encourages participants to uncover information, collaborate, and innovate while driving evolutionary thinking. By applying experiential and proven models to create information retention and application, participants can put theories and new practices into motion the very next day.

Are you ready for uncompromising long-term transformation?

Contact Marc

1-on-1 / Group Coaching

You have a plan, a direction, and a purpose. Now it’s all about creating measurable metrics and accountability to drive it forward.

Uncompromising transformation is hard. It means being uncomfortable. It means thinking differently, acting differently, and doing differently. But it is challenging to stay uncomfortable. Many people instigating purposeful change regress to previous beliefs and behaviours when the going gets tough.

Marc’s approach to group and one-on-one coaching is, “what gets measured, matters.” This creates a balanced scorecard, driven by objectives and learning/developmental opportunities to keep you, your team, and your members on course and purposeful.

Ready to take your or your team’s goals to the next level?

Contact Marc

Marc's Bio

With his roots firmly set in 35 years of hospitality, this actor, author and podcaster, understands that the minute a guest (customer, client, audience, prospect, even employee) comes into contact with your brand, IT’S SHOWTIME! From their initial contact, your values,  goals, and mission is reflected in everything you do, and more importantly, in everything they see, experience, and feel.

Marc is a service expert and master of experiences, driving operational excellence by daring people to cultivate a generous attitude and lead with love and kindness first.

As a teacher, trainer, speaker and facilitator, Marc’s core values of humour, humility, staying uncomfortable, and being of service grounds him to connect with audiences and service providers alike. In his career, he’s been there, he’s done that, and like your staff, he’s bought the t-shirt!

Whether coaxing empathy from new leaders within your organization or helping long-term service providers seek out their purpose, Marc’s authentic, light-heartedness and sense of humour shows people how they can care and lead while growing as individuals and professionals.

Book Marc For Your Next Event


Business Operational Excellence Through the Lens of Live Theatre

Marc Haine’s brilliant book takes a unique look at business practices and applies views, processes, and objectives of live theatre.

It highlights how businesses can differentiate themselves, fulfill their guests’ Experience Expectation, and always be ready for SHOWTIME!

*Get a signed copy. Ships to Canada only.

Shared Experiences

Lyndi Hamon

Marc gave a really great presentation. He was engaging, relatable and has a great sense of humour, I was laughing throughout the presentation.

He seems to understand the clientele well, what to expect, and how to find points of improvement and relatability.

Overall I would give his presentation high ratings, I think this kind of client-focused training is important for any business to learn.
Lyndi Hamon, Electrologist, Event Attendee
Dr. Danie Botha
"Marc’s Leverage Design Thinking for Your Next Live Event workshop was a real game changer. Going into the 3-hour session as a “skeptic,” I left a “believer.” The fast-paced, hands-on approach and Marc’s enthusiasm, insight, and knowledge helped our group change how we now prepare for our next live event."
Danie Botha, Physician, Author, Speaker
I recently attended a brainstorming session that Marc conducted for the CAFP. Not only did Marc structure it in such a way that within an hour we had a list of valuable takeaways that I had thought would take at least three hours to uncover, but his level of engagement and energy, and use of humour meant that we ended up with excellent outcomes AND had a lot of fun along the way.
Kim McQuaite, Kim Communications
Marc’s breakout session was very informative, enjoyable, and presented in a humorous way. I recommend it highly.
Eva Bencsik, Mr. Printer
I thought his presentation was very informative and provided a lot of insight into problem-solving in regards to some of the issues our industry deals with, specifically with clients.

He was a great speaker and enjoyed it very much, I feel as though Marc has had a lot of experience in the business industry and is genuine in wanting to help others with their businesses.

He had a few funny moments we all enjoyed too! I felt there was value in his presentation/training because I was able to relate and use it towards both of the businesses I have, Electrolysis and my Skincare line.
Susanne Bodevin, Director
I just came out of Marc’s session on how to become an empathetic leader. I chose his session because as a manager, I get so caught up with my day-to-day responsibilities, that I have not been present with my team. Marc’s session today gave me strategies and systems to help me be more present, and more sensitive to the needs of my people.
Tracey Durant, South-Side Sobey’s
A few years ago I attended one of Marc’s workshops with a number of my front line employees. We found the session helpful not only with dealing with difficult customers but our people felt they also applied the techniques to their everyday lives and with fellow staff members in resolving conflicts. Marc made the group feel comfortable enough to share stories and experiences as well as tactics that had worked for them in the past. I have attended many similar events where people were never as forthcoming as we experienced here. The material was pertinent and topical and Marc was able to make it relevant to everyone in the room. I have always prided myself on being a good conflict arbitrator and still today find that I am able to utilize many of the ideas and techniques we learned in Marc’s session.
Jeff Millar, IGA Garden Markets
Marc's Dealing with Difficult People strategies and content were so valuable I was able to successfully put them into practice the very next day while dealing with an irate citizen. He was happy, I was happy - made for a great day!
Tracy Preece, Bylaw Officer (former), Town of Devon
Marc Haine is emerging as one of the best motivational and inspirational speakers in Alberta. He is a masterful presenter and engages his audience with a positive and uplifting message. His trademark is "Dare to be the exception", and for groups and organizations that need to think - and act - "outside the box" should not hesitate to have Marc as their keynote speaker
Judge Brian Stevenson, Past International President, Lions Clubs International

Client Highlights

Transform your level of service

Let’s explore what Marc can do for you and your organization.

Book A 30 Min Consult

Book Marc for your next event

Discover which one of Marc’s topics will be the best fit for your event.

See Marc's Speaking Topics