Lights! Camera! Action!

Using the lessons of live theatre to drive ownership, increase engagement, and provide a superior customer experience

In Theatre, what does it take to put on an award-winning performance each and every night? It takes a focus towards operational excellence and exceeding the guest’s Experience Expectation. It means bringing teams together, unified towards a common objective, with all the resources and support in place. It means being ready for SHOWTIME!

Based on his book “Lights! Camera! Action! Business Operational Excellence Through the Lens of Live Theatre”, Marc uses the lessons of live theatre to pull back the curtain on underperforming business owners, teams, and organizations and teams to deliver real-world, focus-oriented strategies to drive operational excellence.

The framework delves into the foundational to the specific, and outlines practices and philosophies that leaders can script and direct to ensure they put on show-stopping experiences customers and staff deserve. Are you ready for SHOWTIME?


  • Lights: Addresses the foundation of the business, defining the values, mission, and vision of the business’ corporate culture, and the importance of leading on purpose. We uncover what’s important, designing the customer touchpoints and crafting the emotional connection and feel of the business.
  • Camera: Scripting ALL the customer touchpoints in order to engineer how the audience will see, experience, and feel your brand. Building on the foundation, we will explore the best strategies to train your staff (rehearsals), test the audience’s expectations, and direct how to dress for success (costumes).
  • Action: It’s Showtime! Opening night is the time to shine and deliver on our promise. We cover the importance of training and pre-shift (dress rehearsals), what to do when things go wrong, dealing with Prima Donnas and bad reviews, all while supporting our cast and crew.

Evaluate your operational excellence to see how you’re doing.



Lights! Camera! Action!

A Framework to Business Operational Excellence​

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How Lights! Camera! Action!

Can Help Your Organization Thrive

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Business Operational Excellence Through the Lens of Live Theatre

Marc Haine’s brilliant book takes a unique look at business practices and applies views, processes, and objectives of live theatre.

It highlights how businesses can differentiate themselves, fulfill their guests’ Experience Expectation, and always be ready for SHOWTIME!

*Get a signed copy. Ships to Canada only.

Best Practice Story

You are so busy running your business. You have people to pay, problems to solve, and customers to serve. You feel like all the balls are up in the air, and they’re ready to come crashing down. Terry felt that way.

Terry owns a pizza restaurant and he was always so busy working in his business, he had no time to work on his business. “I make great pizzas, who cares if there are fingerprints on my windows?”

Good question, Terry.

What does quality mean to you? How do people know you make good pizza as soon as they walk in your restaurant? Do first-time customers judge the quality of just the product? Just the service? Both? Does it matter if shelves are dusty, or floors are dirty? What are people saying about your business on social media?

It is a fact that people will judge your establishment by the way it looks and feels before they’re ready to give it a try. As business owners, we must eliminate the barriers to fulfilling the customer’s Experience Expectation in order to attract a customer for the very first time.

When Terry learned that customers will judge his business way before they ever judge his pizza, things started to change.

Terry learned that the more he cared about the little details, the more his cast and crew cared, too. The more that the staff cared, the more customers became engaged, and the busier the restaurant became.

When the owner takes pride in their people, processes, and property, customers will sense the care, be more willing to give the establishment a try, and more likely to turn into loyal and returning customers.

Want your business to start performing better?

Contact Marc

Shared Experiences

Lyndi Hamon

Marc gave a really great presentation. He was engaging, relatable and has a great sense of humour, I was laughing throughout the presentation.

He seems to understand the clientele well, what to expect, and how to find points of improvement and relatability.

Overall I would give his presentation high ratings, I think this kind of client-focused training is important for any business to learn.
Lyndi Hamon, Electrologist, Event Attendee
Dr. Danie Botha
"Marc’s Leverage Design Thinking for Your Next Live Event workshop was a real game changer. Going into the 3-hour session as a “skeptic,” I left a “believer.” The fast-paced, hands-on approach and Marc’s enthusiasm, insight, and knowledge helped our group change how we now prepare for our next live event."
Danie Botha, Physician, Author, Speaker
I recently attended a brainstorming session that Marc conducted for the CAFP. Not only did Marc structure it in such a way that within an hour we had a list of valuable takeaways that I had thought would take at least three hours to uncover, but his level of engagement and energy, and use of humour meant that we ended up with excellent outcomes AND had a lot of fun along the way.
Kim McQuaite, Kim Communications
Marc’s breakout session was very informative, enjoyable, and presented in a humorous way. I recommend it highly.
Eva Bencsik, Mr. Printer
I thought his presentation was very informative and provided a lot of insight into problem-solving in regards to some of the issues our industry deals with, specifically with clients.

He was a great speaker and enjoyed it very much, I feel as though Marc has had a lot of experience in the business industry and is genuine in wanting to help others with their businesses.

He had a few funny moments we all enjoyed too! I felt there was value in his presentation/training because I was able to relate and use it towards both of the businesses I have, Electrolysis and my Skincare line.
Susanne Bodevin, Director
I just came out of Marc’s session on how to become an empathetic leader. I chose his session because as a manager, I get so caught up with my day-to-day responsibilities, that I have not been present with my team. Marc’s session today gave me strategies and systems to help me be more present, and more sensitive to the needs of my people.
Tracey Durant, South-Side Sobey’s
A few years ago I attended one of Marc’s workshops with a number of my front line employees. We found the session helpful not only with dealing with difficult customers but our people felt they also applied the techniques to their everyday lives and with fellow staff members in resolving conflicts. Marc made the group feel comfortable enough to share stories and experiences as well as tactics that had worked for them in the past. I have attended many similar events where people were never as forthcoming as we experienced here. The material was pertinent and topical and Marc was able to make it relevant to everyone in the room. I have always prided myself on being a good conflict arbitrator and still today find that I am able to utilize many of the ideas and techniques we learned in Marc’s session.
Jeff Millar, IGA Garden Markets
Marc's Dealing with Difficult People strategies and content were so valuable I was able to successfully put them into practice the very next day while dealing with an irate citizen. He was happy, I was happy - made for a great day!
Tracy Preece, Bylaw Officer (former), Town of Devon
Marc Haine is emerging as one of the best motivational and inspirational speakers in Alberta. He is a masterful presenter and engages his audience with a positive and uplifting message. His trademark is "Dare to be the exception", and for groups and organizations that need to think - and act - "outside the box" should not hesitate to have Marc as their keynote speaker
Judge Brian Stevenson, Past International President, Lions Clubs International

Client Highlights

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